THE MOST COST EFFECTIVE FORM OF CLIENT ACQUISITION
A TRUSTED referral is likely 92% more likely convert a potential client, than \”marketing\”.
The Nude Digital Amplification Model : tells us that there are three key areas in your digital efforts, that will catapult your business forward. The magic wand is not just “social media”. All your elements must converge. (We attach the key slide below)
Your online elements
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- is your user able to easily find what they came for
- pricing, testimonials, galleries, FAQ
- do you sound and look like an industry expert?
- Your website IS their first impression of YOU.
Your social elements
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- is the feedback positive, are there enough testimonials
- is your social media up to date
- are you adding value and sharing interesting content, not just selling your product/services
Your marketing elements
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- are your posts regular & in a consistent tone of voice?
- do you have specific dialogue with your high-value/repeat clients
These elements together says “ you can trust us!” Get stuck so that when your existing clients start referring you, new clients land on your site they have everything they need to trust using your business/product or service.
Trusted referral marketing works way better (and costs less) than any hard sales does, but be ready for the leads!
