Digital Workshops
Build your own digital brand
How to take your business idea from concept to thriving digital business.
Workshop your OWN business idea from concept through to digital execution using online tools with practical examples.
Amanda Stergianos
TheDigitalCoach.co
(all copyright strictly reserved)
Last updated : September 2022
Workshop Overview
- Provide influencers, business owners, non-profits, sole proprietors, authors or start-ups with an understanding of how a blog helps their business
- 15 ways blogs help grow the online presence
- Increase highly converting leads for your business
- Understand why Blogging, Social Media and SEO work so well together
- Creating Compelling Content for the right kind of traffic
- Get an overall digital upgrade on all aspects related to blogging
Students / Undergrads / Anyone that is relatively new to digital marketing that wants a starting point on how grow a digital brand from scratch.
- Basics of strategic business marketing – key points
- You will practise actual skills using free online tools
- What is in a good name, and how to register it
- What does good digital presence look like (even for small businesses) \
- How to define your 3 key audiences, and how you speak to each
- Practise writing a brilliant digital media brief
- How to develop a style guide for your business
- How to develop a social media content strategy for your business
- Practise creating digital ads with free media tools
- How does a blog help my business grow
- Great tips on how to save time when you are one person, doing everything
- BONUS: How to create a great Linked-In Profile OR one-page website for your CV
- Each participant is required to have their own laptop or iPad
- Each participant is required to have their own email address to sign up for tools used in the workshop
- Basic grasp of social media is preferable
- Each participant is required to have basic proficiency on a computer in order to use all the digital tools to participate in the brand simulations exercises
- NO design skills necessary.
Workshop Description
- Key digital marketing insights
- Current digital trends -overview
- Small brands doing well
- Good vs bad ads
- Attention grabbing copy
- Importance of brand and style guides
- What is a trip wire
- What are funnels
- Importance key word research and how to use them on your website
- Top tips for business growth on Facebook/Instagram/TikTok
- Short Cuts and Tools
- Free image libraries
- Logo generators
- Copy generators
- Colour palette generators
- Basics of Canva
- Social Media Post Schedule Tools
- How to create/use Link Tree
- Branding your communication (emails/invoices)
- Things you never knew
- What else can you do with a mailing list (other than mail )
- How to steal your competitor’s traffic
- How to double your audience instantly
- How to target un-subscribers
- What is repurposing, how to do it.
A very interactive day - using the tools and insights from Day 1:
- Working in teams of 2
- Write your Vision, Mission and Promise for your brand
- Name your brand & strap line
- Using a template, write a creative brief for your brand
- Practise using the free tools:
- Use AI to design your logo
- Use AI to generate a colour palette
- Create a mood board for your brand
- Create a story for your brand
- Create a brand ad for your business
- Create a branded invoice for your business
- Create a profile card for your email signature
- Bonus Content
- Create a professional linked in page
- OR Create a online CV
- Wrap Up
- Templates and Cheat Sheets
- Amanda’s curated list of the best digital tools and short courses to help you grow your usiness
Workshop includes
- 8 hours of presented material
- Articles
- Tutorials
- Cheat Sheets
- Templates
- Certificate (optional extra)
Our Happy Clients!
“I found Amanda’s talk to be inspiring and extremely useful. She not only shared her business strategies and software tools with us, but also presented it in a way that was totally relatable and honest”
Robyn Ruth Thomas
Influcencer, writer, blogger
” Amanda – just to say thank you for educating me and inspiring me – I so enjoyed your presentation yesterday. The talk was powerful, professional and delivered with great passion. I am filled with gratitude for you and I look forward to working with Nude Digital in the very near future”
Tracy Kruger
Clincial Psychologist , Mindful
“It is rare to find a digital specialist with a significant length of experience and track record. Amanda is one such expert. Her intuitive understanding of the nuances of marketing coupled with her extensive research is a very valuable addition to any enterprises digital strategy “
Peter Church
CEO, Acme IndustriesAuthor