Digital Workshops
Fast track essential skills for digital newcomer
Then workshop your brand in real time!
Immerse in digital trends, jargon to upgrade your knowledge bank, before we workshop your OWN business idea. Walk away with knowledge, plus your own logo, colours, website brief and intellectual IP launch/grow your own brand.
Amanda Stergianos
TheDigitalCoach.co
(all copyright strictly reserved)
Last updated : September 2022
Workshop Overview
- Section 1 - 7: a broad overview of essentials digital marketing skills and jargon
- Section 8: use free tools to practise design and create your brand’s digital presence
- Students
- Undergrads
- Graduates
- And anyone that is relatively new to digital marketing that wants to know how grow a digital brand from scratch.
- Basics of strategic digital marketing – key points to aid your success
- You will practise actual skills using free online tools
- What is in a good name, and how to register it
- What does good digital presence look like (even for small businesses)
- How to define your 3 key audiences, and how you speak to each
- Practise writing a brilliant digital media brief
- How to develop a style guide for your business
- How to develop a social media content strategy for your business
- Practise creating digital ads with free media tools
- How does a blog help my business grow
- Great tips on how to save time when you are one person, doing everything
- Access to laptop/computer /tablet
- Each participant is required to have their own email address and to sign up for tools used in the workshop
- Basic grasp of social media
- Each participant is required to have basic proficiency on a computer in order to use all the digital tools to participate in the brand simulations exercises
- NO design skills necessary.
Workshop Description
- Key digital marketing insights
- Current digital trends – a quick overview
- Small /sole trader brands doing well (look at examples and inspiration)
- Good vs bad ads (look at examples and inspiration)
- Attention-grabbing copy (look at examples and inspiration)
- Digital Jargon – a quick upgrade
- What is a trip wire
- What are funnels
- What is repurposing, how to do it.
- Let’s talk about back links and cross links
- Importance key word research and how to use your findings for your growth
- Building a business vs building a brand
- Why you should have a vision, mission, and promise
- Importance of brand and style guides
- How to use a blog to build my business
- Top tips for business growth on Facebook/Instagram/TikTok
- Did you know: 40 top tips on digital insights
- What else can you do with a mailing list (other than mail )
- How to steal your competitor’s traffic
- How to double your audience instantly
- How to target un-subscribers
- Top tips for Instagram
- Top tips for Tik Tok
- Top tips for every day SEO (no experts required) to increase your ranks
- Short Cuts and Tools
- Free image libraries
- Logo generators
- Copy generators
- Colour palette generators
- Basics of Canva
- Social Media Post Schedule Tools
- How to create/use Link Tree
- Branding your communication (emails/invoices)
- Let's get to it, creating for your business
- Take your time to work through all of the following tutorials. These are based on play, pause, and do for yourself, so that by the end of this section, you have your own intellectual property for your brand.
- What’s in a name - discussing your business name/URL/Social handles (pause and execute for yourself)
- Write your Vision (pause and execute for yourself)
- Write your Mission (pause and execute for yourself)
- Write your Promise (pause and execute for yourself)
- Name your brand : Logos and strap lines (pause and execute for yourself)
- Create 2 key audiences for your brand (avatars)
- Using a template, write a website brief for your brand (pause and execute for yourself)
- Homework
- Sign up for a few free tools for the next section before progressing
- Practise the free tools to create for your brand:
- Use AI to generate a colour palette (pause and execute for yourself)
- Use AI to design your own logo (pause and execute for yourself)
- Create a mood board for your brand (pause and execute for yourself)
- Create a story for your brand (pause and execute for yourself)
- Create an ad for your business (pause and execute for yourself)
- Create a branded invoice for your business (pause and execute for yourself)
- Create a profile card for your email signature (pause and execute for yourself)
- Create a Link-tree for your business (pause and execute for yourself)
- Wrap Up
- Templates and Cheat Sheets
- Amanda’s curated list of the best digital tools
- Amanda’s curated list of short courses to help your next steps in your journey to digital growth
Workshop includes
- 8 hours of presented material
- Articles
- Tutorials
- Cheat Sheets
- Templates
Our Happy Clients!
“I found Amanda’s talk to be inspiring and extremely useful. She not only shared her business strategies and software tools with us, but also presented it in a way that was totally relatable and honest”
Robyn Ruth Thomas
Influcencer, writer, blogger
” Amanda – just to say thank you for educating me and inspiring me – I so enjoyed your presentation yesterday. The talk was powerful, professional and delivered with great passion. I am filled with gratitude for you and I look forward to working with Nude Digital in the very near future”
Tracy Kruger
Clincial Psychologist , Mindful
“It is rare to find a digital specialist with a significant length of experience and track record. Amanda is one such expert. Her intuitive understanding of the nuances of marketing coupled with her extensive research is a very valuable addition to any enterprises digital strategy “
Peter Church
CEO, Acme IndustriesAuthor